Phyllis M Morris
Marketing Strategies | Customer Solutions | Operational Efficiencies
- Role
- Senior Marketing Manager - Retention Strategy at Healthfirst
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Phyllis M Morris
As a results-oriented marketer, I specialize in developing multi-channel marketing strategies that meet client needs and business goals. From planning and development through implementation and optimization, I am recognized for leading teams, developing effective processes, collaborating with partners, and delivering results. As a strong project manager and influencer, I focus on the customer and continuous business improvements. Core competencies in: Strategic Planning and Marketing Campaigns Acquisition, Engagement and Retention Strategies Member Journeys Product Marketing, Product Launch and Promotional Activities Digital and Email Marketing B2B, B2C, and B2B2C Branding, Value Proposition, Messaging Advertising, Public Relations, and Thought Leadership Corporate Communications and Field Communications Simplifying Complex Concepts Sales Tools Training Project Management Budgeting and Expense Management Team Management Contact me at p••••••••@gmail.com.
Experience
Senior Marketing Manager - Retention Strategy
Apr 2016 — Present · New York, NY, US
A regional health insurance company dedicated to helping New Yorkers live healthier lives. Key member of team responsible for driving cross-product retention and revenue of commercial and government sponsored managed healthcare programs.• Utilize membership data; research and competitive intelligence to create targeted retention strategies ensuring members remain enrolled in best plan suited to their needs.• Envision, create, and implement fully integrated, multi-channel campaigns meeting customer needs and business goals. Establish test plans, KPIs and optimizations. • Develop portfolio of digital, email, print, and direct mail assets supporting acquisition, engagement and retention activities.
Education
Baruch College
Bachelor of Business Administration (B.B.A.), Marketing
Fordham University
Graduate Certificate, Digital and Social Media Marketing
2015 — 2016
Skills
- Multi-Media Marketing Campaigns
- Marketing
- Cross-Functional Team Leadership
- Team Management
- Marketing Strategy
- Product Marketing
- Strategic Planning
- Public Relations
- Insurance
- Management
- Life Insurance
- Project Management
- Digital Marketing
- Direct Marketing
- Creative Development
- Leadership
- Advertising
- Analysis
- B2b Marketing
- B2c Marketing
- Creative Direction
- Market Research
- Employee Benefits
- Marketing Communications
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