Phyllis W.

About Phyllis W.

Innovative project manager experienced in executing complex projects and programs for technology and healthcare companies. Skilled in relationship management and a passion for the advancement of healthcare, people and tech. A proven track record of driving behavioral changes resulting in associate and client engagement and retention. Selected Career Highlights Include:Confluent Health, Inc.| May 2025 - Present SALES, MARKETING & BUSINESS DEVELOPMENT PROFESSIONAL - BREAKTHROUGH PT- Grow referral base 5% YoY by creatively and effectively marketing three Physical Therapy clinics- Measure daily referring provider/physician trends via PowerBI and Clinicient:# Evals,# Conversions to Patients; Top Tier Referrals; Trends in decline or incline in referrals; identify patterns and develop strategy to nurture existing and identify net new greenfield practices, providers and patient populations-Create and disseminate targeted, relevant marketing content for events, campaigns and new services FREELANCE MARKETER & TECH TRAINER | April 1, 2024 - Present-Designed new strategies focused on digital transformation: technology implementation, integration, training and lifecycle management; impacting over $4M in sales and revenue for professional clientsDIGITAL.AI - January 2023 - March 31, 2024DIRECTOR - GLOBAL TECH/SALES FIELD ENABLEMENT, ENGAGEMENT & EVENTS - Design, implement and manage effective onboarding programs and trainings for new sales Account Executives, Sales Engineers, Customer Success Managers, Consultants, and Support Engineers- Design, implement and manage the global continuous learning program and trainings to growselling skills, product knowledge, technical skills, and industry awarenessRED HAT, INC- April 2012 - January 2023 - serving in the following roles:DIRECTOR - COMMUNITY PRODUCTIVITY & ENGAGEMENT, Global Customer Success EnablementLed a global team of Program Managers, Project Managers, Analysts and Content Strategists who drive associate engagement and enablement through a proven, community-driven framework. Programs under my charter included- Leading/managing global programs: Global Communities of Practice, Red Hat Giveback Program, Red Hat Credentialing Program, Social Innovation Program, Content Strategy & Programs- Community-Driven initiatives - special, global projects addressing specific opportunities and gaps identified in the field IRT to knowledge-sharing, process and tooling

Experience

1. Physician Liaison - Sales, Marketing, Onboarding and Business Development Professional

   BreakThrough Physical Therapy

   May 2025 — Present

   Grow referral base 5% YoY by creatively and effectively marketing three Physical Therapy clinics- Measure daily referring provider/physician trends via PowerBI and Clinicient:# Evals,# Conversions to Patients; Top Tier Referrals; Trends in decline or incline in referrals; identify patterns and develop strategy to nurture existing and identify net new greenfield practices, providers and patient populations-Call on 20-30 physician practices in-person/week building trustworthy, genuine and knowledge-exchanging relationships with physicians, referral coordinators, practice/clinic managers and clinical staffIncrease conversation rate of Evaluation/Patient to 90%-Support recruiting of new Physical Therapists via social media, community involvement and word-of-mouth- Onboard new Physical Therapists and Physical Therapist Assistants, fostering immersion into the culture of BreakThrough Physical Therapy and our community of providers, clinicians and patients-Create and disseminate targeted, relevant marketing content for events, campaigns and new services

Education

• East Carolina University - College of Business

  Masters of Business Administration, MBA

  2000 — 2002

• University of North Carolina Wilmington

  BS- Business/Marketing, Business/Marketing

  1997 — 2000

• Scrum Study

  Scrum Master Certification, Scrum/Agile Methodology

  2015 — 2015

• Project Management Institute

  Project Management Professional, PMP

  2013 — 2013