Phuvyatharshini K S

About Phuvyatharshini K S

I am a Digital Marketing Specialist and Social Media Manager with expertise in Meta Ads, YouTube Ads, Google Ads, SEO, lead generation, and content strategy. I focus on building data-driven campaigns that increase brand visibility, engagement, and conversions.At FT Digital Solutions, I scaled digital reach from to increased lead generation by 60%, and executed 100+ high-performing campaigns across Meta, YouTube, Google, and LinkedIn. I am experienced in performance marketing, retargeting, pixel tracking, analytics, and multi-platform campaign execution.I have managed projects across diverse sectors including spirituality, health, education, IT hardware and food products, delivering measurable growth and improved ROI.Open to roles and collaborations in digital marketing, social media management, and performance marketing.

Experience

1. Digital Marketing Specialist

   Ft Digital Solutions

   Jun 2024 — Present · Chennai, IN

   Designed and executed social media strategies, growing digital reach from to across Instagram, YouTube, and Facebook in one year. Increased social media lead generation by 60% YoY through targeted engagement and optimized Meta ad campaigns. Produced high-performing content, boosting organic reach by 50% and website traffic by 25% within six months. Managed multi-channel campaigns across niches including spirituality, cinema, health, psychology, education, food products, lifestyle, medical professionals, and IT hardware. Managed and executed 100+ advertising campaigns across diverse industries. Built and managed YouTube campaigns, GMB ads, LinkedIn Ads, and lead-generation campaigns. Increased client sales by 25% through tactical ad strategies and performance-focused campaigns. Created retargeting campaigns in Gallabox using customer data, generating revenue growth. Led a team of 15 members for a large-scale project, creating daily posts, blogs, and reels, rapidly increasing followers within 1.5 months. Collaborated with creative teams, editors, designers, and agencies like TrendLoud to enhance channel growth and campaign effectiveness. Conducted market research, trend analysis, and competitor benchmarking to guide content and advertising strategy. Implemented pixel tracking and analyzed campaign metrics to improve KPIs, attribution accuracy, and conversions. Experienced in running Amazon eCommerce product registration and uploads.

Education

• Shri Shankarlal Sundarbai Shasun Jain College for Women

  Bachelor's degree, Commerce

• Meenakshi College For Women

  Master's degree, Commerce