Phuong Pb Bui

About Phuong Pb Bui

I’m a Junior at Fordham University’s Gabelli School of Business with a 3.9 GPA pursuing a B.S. in Marketing. I was born in Hanoi, Vietnam, and came to Virginia when I was 14, where I graduated from high school. Since coming to Fordham, I have earned the Inside LVMH, Google Analytics, and Google Generative AI Certificates. I am an award-winning multi-media artist and my Portfolio showcases some of my work. I am seeking Summer 2026 Marketing internships.I am a Marketing Scholar Candidate, one of the 40 students selected for a career development program providing opportunities to advance marketing careers through exposure to industry-leading professionals. I am an active member of the Fordham community, serve as a Fordham Career Ambassador and am a member of the Fordham Marketing Association.My internships and projects have allowed me to apply my classroom business skills in the real world. I worked as an AI Product Development Intern at the Fordham Gen AI Startup Incubator, where I harnessed AI platforms including Lovable and Supabase to create strategic tools to support the Gabelli Career Center. As a Marketing Research intern at PROJXON, I conducted benchmarking of 25+ websites and podcasts to support the launch of a new entrepreneurial podcast. I completed a Merchandising Simulation for Lululemon where I conducted a comprehensive competitive analysis of Alo Yoga and Athleta, analyzed sales data, and contributed to strategic merchandising decisions. At Vin University, I played a key role in planning and executing the social media strategy for the University\'s start-up incubator lab, leveraging graphic design skills to create visually appealing content. Finally, as Head of Graphic Design at Keep It Beautiful Vietnam, I led a team of designers who produced marketing materials to promote the work of this non-profit organization.I competed in the Effie Collegiate Case Competition where I worked on a team to conduct in-depth research to support the creation of an integrated, multi-channel brand campaign for Amazon Prime. Within Fordham’s academics, two hallmark programs further allowed me to work in team settings for extended periods generating deep analysis to support a large final presentation. As part of Gabelli\'s Consulting Cup, I worked with a team of my peers to develop a comprehensive solution for Kohl’s and during my freshman year, my team developed and pitched a business plan for Campus Curbside, an enhanced campus dining experience that leverages NYC’s food truck network.You may contact me at p••••••••@gmail.com

Experience

1. Retail Sales Intern

   The Coca-Cola Company

   May 2026 — Present · Atlanta, GA, US

Education

• Christchurch School

  High School Diploma

• Fordham Gabelli School of Business

  Bachelor of Science, Marketing (Analytics), Psychology Minor