Peter Howley
Analytical marketing technology veteran seeking investor/advisor/board member roles after leading successful sale and integration of my digital measurement venture.
- Role
- Analytics & Insights at Reason Foundation
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Peter Howley
Peter is an analytical marketing technology veteran seeking investor, advisor, and board roles after leading the sale and integration of his digital measurement consulting firm. He currently serves as Analytics and Insights Manager at Reason Magazine. Recently, Peter grew Empirical Path by partnering with platforms like Google Analytics, Parse.ly, and Tealium, then sold it to data, cloud, and AI company Further. He nurtured his passion for publishing and advertising while leading web analytics at washingtonpost.com and the branding product at Advertising.com. Peter developed his data-driven approach early in his career at Bain & Company and in the MBA Program at Harvard Business School. He lives in Albuquerque, NM with his daughter, where they enjoy hiking, skiing, mountain biking, horseback riding and raising kittens.
Experience
Analytics & Insights
Feb 2024 — Present · Washington, DC, US
Accelerating use of data for decision-making at non-profit that publishes a magazine, website, newsletters, podcasts and videos. Managing data collection and reporting in Parse.ly, Big Query, GA4, Looker Studio and Tableau.
Education
Harvard Business School
MBA
Rice University
BA, Economics
Skills
- Strategy
- Online Advertising
- Online Marketing
- Web Analytics
- Strategic Partnerships
- Audience Measurement
- Analytics
- Business Strategy
- Market Research
- Interactive Marketing
- Marketing
- Management
- Marketing Strategy
- Omniture
- Digital Marketing
- Data Analysis
- Entrepreneurship
- Google Analytics
- Strategic Insights
- Competitive Analysis
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