Phong Lam
Director, Sales Northern & Central Europe @Highspot
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WORK HISTORY
Director, Sales Northern & Central Europe @Highspot
Munich, DE
As Director of Sales for Northern and Central Europe at Highspot, I lead new business acquisition and growth across the UK & Ireland, Benelux, Nordics, and DACH regions. Highspot is the system of record for all go-to-market initiatives, helping sales, marketing, and customer success teams align strategy, content, and execution. In my role, I oversee both operational and strategic efforts, ensuring our teams deliver impactful solutions that drive measurable business outcomes—such as increased revenue, improved efficiency, and stronger customer engagement—across the commercial and mid-market segments.
EDUCATION
European-University Viadrina
Bachelor of Science (B.Sc.), International Business Administration
University of Groningen
Bachelor of Science (B.Sc.), International Business Administration
SKILLS
ABOUT PHONG LAM
Enabling the full business potential via comprehensive sales and business development leadership. People-focused and customer-centric sales executive with substantial experience directing sales and business development operations within a diverse range of industries, including construction, HR-Tech, Pharmaceutical, IT & Services, Tech Start-Ups, Manufacturing, Automotive, and Consumer Goods. Proven success driving sustainable revenue growth, hiring, building, heading, and coaching high-performing sales teams, establishing and leading successful sales organizations, realizing and overseeing change in organization, formulating go-to-market and sales strategies, exceeding sales targets, managing inbound and outbound sales, and ensuring optimal client satisfaction. Adept at prospecting and closing new businesses across a diverse portfolio of new customers, negotiating with key clients as executive sponsor, and growing new customer base to boost sales and secure renewals.
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