Patricia Hoisington
Digital Marketing Leader @ Case IH | Expert in MarTech Strategy & Multi-Channel Execution | Scaling Engagement through Data-Informed Storytelling
- Role
- Case Ih Digital Marketing Manager at CNH
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Patricia Hoisington
I’ve spent nearly a decade in the world of heavy equipment, and I’ve learned one universal truth: buying a tractor shouldn’t be harder than operating one. My career at CNH has been defined by a single mission: taking complex, high-value products and creating digital experiences that make them accessible and intuitive.I specialize in high-value lead generation and go-to-market strategies that move beyond \"driving traffic\" to actually improving the customer journey. Whether I’m overseeing North American website strategy, SEO/GEO, and digital experiences, or leading social channels to a 29% year-over-year increase in engagement, I focus on the human on the other side of the screen. I believe that when we make it easier for customers to understand our products, we win their trust before they ever step into a dealership.In a world of \"digital transformation\" buzzwords, I’m the person who makes the tech work for the business. I bridge the gap between IT and creative to ensure digital transformations actually deliver ROI. I take pride in being a collaborative, lighthearted teammate who can translate a technical API discussion into a compelling creative brief and then prove the results through data.
Experience
Case Ih Digital Marketing Manager
Jul 2021 — Present · Racine, WI, US
Future-Ready Web Strategy: Spearheading North American website and SEO strategy with a focus on Generative Engine Optimization (GEO); restructuring content ecosystems to ensure brand authority and high-value product specs are accurately cited by AI search engines and LLMs.High-Value Lead Gen: Spearhead analytics-driven initiatives to optimize the full-funnel customer journey, translating complex data into actionable insights that improved website conversion and campaign performance.GTM Strategy: Leading go-to-market digital experiences for high-value equipment launches, focused on making technical product specs intuitive and accessible to shorten the path to purchase.
Education
University of Wisconsin-Oshkosh
Bachelor of Business Administration
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