Phoenix Mei

WORK HISTORY

EDUCATION

ABOUT PHOENIX MEI

As a second-year Master\'s student in Integrated Marketing at NYU with a Marketing Analytics concentration, I bring a unique blend of creativity and data-driven expertise to digital marketing and marketing analytics. My passion lies in leveraging insights and strategies to optimize campaigns, drive brand engagement, and deliver measurable growth.With hands-on experience in e-commerce, influencer marketing, and market research, I have a proven track record of success across diverse industries, from fashion to technology. Highlights include:E-commerce Growth: Achieved a 40% increase in online sales at Atelier by integrating cross-platforms and optimizing email campaigns with KlayviyoData-Driven Decision Making: Enhanced in-store merchandising strategies by analyzing email performanceInfluencer Marketing: Built impactful collaborations with over 100 influencers, boosting brand visibility and customer engagement in the Fashion industryMarket Research & Strategy: Conducted in-depth competitor analysis and market sizing for Capgemini, supporting international expansion strategiesMy background in fashion design, featured in Vogue and Vogue Runway, gives me a creative edge, while my technical skills in Google Analytics, SQL, SPSS, and Python equip me to uncover insights and drive performance in digital campaigns.Beyond work, I am a content creator with 35K+ followers across Instagram, Douyin, and REDnote. I’ve partnered with 20+ brands in the lifestyle, finance, and luxury sectors. This experience deepens my understanding of consumer behavior and engagement.I’m excited to connect with like-minded professionals and explore opportunities to bring my analytical mindset, creative vision, and strategic insight to full-time roles in digital marketing and marketing analytics. Let’s connect!