Phoebe Duffy
Copywriter @Experian
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WORK HISTORY
Copywriter @Experian
Tone of Voice - CRM campaigns - ideation to execution, breaking record results across kPIs- Paid social headliner messaging- Product / marketing alignment - Test and learn approach- SEO and GEO expertise
ABOUT PHOEBE DUFFY
AI’s worried I’ll take its job. Senior Copywriter. Makes words work harder and brands sound better. With expertise in brand voice, creative copy, and UX too. I write down the words that aren\'t just read, but felt and acted upon. I\'m a Tone of Voice specialist, with experience in making sure all channels align. Even in huge businesses, ones with product teams and marketing writers sat hundreds of miles apart. I’ve worked in financial services for a while now, but have also written on fitness, education and beauty.Tldr? Here you go - Tone of voice exploration, development and roll-out- CRM strategy and writing - E-commerce headline writing- Content strategy and planning - UX writing - Testing - Liaising with legal teams on making sure of compliant copy- Consumer duty roll-out
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