Phoebe MacLachlan

About Phoebe MacLachlan

Former professional athlete, business owner, and leader in client-facing delivery teams, such as: account management, customer support, professional services, and customer success. Knowledge in operational excellence, team structures, and workflow optimization. Excels in a collaborative, fast-paced organization of positive go-getters. Customer-focused, goal-oriented, creative, strategic, and highly motivated to design, execute, and achieve company initiatives.

Experience

1. Chief Customer Officer

   Later

   Oct 2024 — Present · Boston, MA, US

   Leading a Customer-First organization across Account Management, Professional Services, Implementation, Onboarding, and Support.Later is the world’s most intelligent influencer marketing company, powering the creator economy and social commerce. Later was built for creators, is trusted by brands, and designed for results.Formed by the powerhouse combination of Later, Mavrck and Mavely, Later provides high-touch influencer activations, sophisticated social media management, and creator commerce solutions, giving marketers visibility across owned, earned, and paid social in one unified platform. This unification of tech and services makes us the only player with exclusive access to data at an unprecedented scale in the space: across creators, their audience, content, and the commerce they drive.Later has over a decade of first-party data, including millions of social posts, engagements, and $2.4B+ in verified influencer-driven purchases. This foundation of data powers a proprietary AI model we pair with best-in-class service to deliver measurable outcomes for global brands.Trusted by household brand names such as Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance, so every campaign not only looks good, but drives results. Later is building the future of influencer marketing where everyone wins. If you’re interested in up-leveling your creator partnerships, let\'s chat.

Education

• Saint Leo University

  Graduate; Bachelor of Science, Biology

• Startup Institute

  Accounting and Business/Management

• Harvard Business School Online

  Leadership Principles

  2019 — 2019