Phoebe Ho

Senior Manager, Commerce Experience @Scotiabank

Toronto, ON, CA

I lead the digital strategy for Scotiabank’s retail deposit offerings on our website, driving seamless customer journeys, digital sales, and business growth.• Lead and mentor a team of 4+ Digital Experience Managers, defining priorities, setting success metrics, and ensuring delivery of high-impact initiatives aligned with the digital channel strategy• Own the website roadmap, translating business objectives into clear initiatives that optimize digital journeys, boost acquisition, retention, and online sales• Leverage analytics, behavioural insights, and experimentation to inform decisions, optimize user flows, and continuously enhance the website platform• Drive innovation through personalization, testing, and data-driven optimization to maximize customer value and business outcomes

National University of Singapore

Bachelor of Commerce - BCom

Smith School of Business at Queen's University

Bachelor’s Degree