Phoebe Ullberg
Director of Marketing, Consumer Direct at Domaine Carneros Winery
- Role
- Director of Marketing, Consumer Direct at Domaine Carneros Winery
- Location
- Napa, CA, US
- LinkedIn followers
- 500 followers
Experience
Director of Marketing, Consumer Direct
Apr 2016 — Present
Define and execute marketing components of the Direct-to-Consumer plan-Grow and manage customer database to target and segment audience for marketing programs-Utilize data to develop brand and channel appropriate direct marketing programs. Design and oversee master marketing schedule-Design communications campaign strategy to meet revenue goals. Identify and track KPIs and adjust strategy accordingly-Develop and write all customer POS and communications material-Drive social media presence; develop content and track performance-Administer all media channels; design demographically appropriate content, and monitor campaign performance-Manage outbound call center - staff, strategy, and revenue performance.
Education
Cornell University
MMH, Hospitality
2002 — 2004
Smith College
Bachelor of Science (B.S.), Psychology/Neuroscience
1991 — 1995
Skills
- Event Management
- Beer
- Food Pairing
- Food & Beverage
- Winemaking
- Viticulture
- Food
- Public Relations
- Marketing Strategy
- Social Media
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