Bre Phippen

About Bre Phippen

A marketing leader with 12+ years of experience building and scaling digital, product, and brand marketing programs across fintech, SaaS, and Web3. I’ve led end-to-end strategy and execution for high-growth startups, from positioning and narrative development to campaign planning, social/content strategy, and performance optimization. I currently lead marketing for Feather, a decentralized lending platform powered by Morpho Labs and Sei, where I own go-to-market, brand, and multi-channel content across X, Telegram, Discord, and email. At Shade Protocol, I’ve driven launches like the ShadeX encrypted money market and the SHD token listing on BitMart, focusing on user acquisition, engagement, and long-term community growth.My sweet spot is turning complex products into clear, compelling stories that people actually want to share. My strengths are building playbooks and systems that scale, and leading cross-functional teams to ship work that moves metrics, not just vanity numbers. I thrive in fast-moving, high-ownership environments where experimentation, data, and strong creative instincts come together to drive measurable business impact.

Experience

1. Head of Marketing

   Shade Protocol

   Aug 2023 — Present

   As the Head of Marketing at Shade Protocol, I lead the development and execution of marketing strategies that drive user acquisition, engagement, and retention. My key accomplishments include:• Creating comprehensive Gitbook documentation and video tutorials to support user onboarding• Lead a high-performing Marketing and BD team to achieve business objectives• Developing and managing a marketing budget that aligns with project goals and financial resources• Driving user acquisition and retention through strategic campaigns, including the launch of ShadeX encrypted money market• Securing major exchange listings, such as BitMart CEX listing for SHD token• Spearheading the Frictionless conference at EthDenver, significantly boosting brand awareness• Launching a successful NFT collection that generated $21k revenue within 48 hours, resulting in a mint out• Overseeing the marketing efforts for ETH native integration via Lido with MetaMask onto the Shade app• Representing the company as a speaker at industry conferences, sharing expertise on Private DeFi and stablecoins• Managing a high-performing Marketing and BD team to secure strategic liquidity partnerships

Education

• Colorado State University

  Bachelor of Science

  2006 — 2010

• Macquarie University

  Studied Abroad

  2009 — 2009

• Carmel Catholic High School

  High School Diploma

  2002 — 2006