Phin Sutton

About Phin Sutton

Contrary to belief, when building your pipeline, you don’t need another tool, you don’t need another AI subscription, and you don’t need to hire 10 more reps. So what is the solution? Personalization at scale driven by people who actually know how to build pipeline.I’ve been in business development for over 13 years. I’ve done everything from high-volume cold calling to building systems that generate pipeline through automated, multi-channel outreach.But the landscape has changed.As AI and automation have taken over prospecting, there’s now a constant tension between personalization and scale. Most companies choose one. Either they automate everything and lose relevance, or they personalize manually and can’t scale.Neither works.AI is incredibly powerful for creating reach, but it struggles to convert attention into real conversations. That’s where most outbound breaks down.What I’ve found is you don’t remove people from the process, you use them more effectively.You combine the scalability of AI-driven outreach with human oversight that can engage, qualify, and build real relationships once a prospect responds.That’s exactly what we do.We unify multi-channel prospecting into a system that feels personal at scale, while ensuring every conversation is handled by people who know how to turn interest into pipeline.If qualified opportunities are the gap, I’ll walk you through the strategy we use and the ROI you should expect. Take it and run with it, or have my team handle it. Book a time through my profile.

Experience

1. Founder & Chief Growth Officer

   Grobot Labs

   Sep 2018 — Present · Raleigh, NC, US

   I am a business strategy and marketing leader specializing in helping small to mid-sized businesses break through the noise of their competitors. I create playbooks tailored to specific industries, which my clients use as they grow from startups into established companies with an expanding customer base-a process called \"cross-marketing.\" My strong suits include creating targeted messaging for social media campaigns or other communications methods like email newsletters that will result in high open rates while also driving traffic locally within your target area; developing sales funnels (often using Grobot software) leading prospects down toward becoming paying customers I focus on giving you what matters most - A High Return On Investment!

Education

• Liberty University

  Bachelor of Applied Science - BASc, Industrial and Organizational Psychology

  2019

• Liberty University

  Master's degree, Industrial and Organizational Psychology

• Wake Christian Academy

  High School Diploma

  2013 — 2019