Phil Cook
Commercial & Customer Director @Vivedia
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WORK HISTORY
Commercial & Customer Director @Vivedia
London, GB
LED & OWNED: Customer & Commercial Strategy & Performance. Product, Marketing, Customer Success & New BusinessBrought in to set-up a commercial division, improve overall operation & performance, grow and stabilise Increased revenues from £12m to £25m, customer vols from 40% to 80% market share, NPS at 80.Built the Customer & Commercial team - org design & key hires - Product, Marketing, Customer Success, Sales & PartnershipsEstablished right, balanced use of data & insights to inform strategy, day to day decisions, manage & track progress. Delivered deeper customer engagement, uptake of existing products, NPD, price increases, strategic partnerships & new bus.Delivered brand strategy, identity, websites for the two brands - part of a Marketing dept build Set strategy, process & led key negotiations with procurement teams for contractual agreements - new & existing customers
EDUCATION
Birmingham
2:1 BA Hons Finance & Marketing
SKILLS
ABOUT PHIL COOK
Customer-centric, commercial leader. Proven track record in large corps, SMEs & Start-ups…
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