Phil Swire

About Phil Swire

Strategy, Marketing, Transformation, & Product | 6x VC, 2x PE | Former Amazon, PwC, KetchumWho• Strategy, marketing, and product executive with experience using data and insight to help companies grow revenue.• Expertise includes driving brand and marketing strategy; leading consumer-focused brand and digital transformations; building digital and ecommerce focused businesses; and designing and building digital products including IA, UX, and UI.What• Private equity owned and public companies; consulting firms; digital and marketing agencies; and venture backed startups.• Managed P&L up to $1.5BB USD, budgets up to $700MM USD, and teams up to people.• Led teams including strategy, marketing, sales, ecommerce, creative, product management, data science, product development, operations, customer service, finance, human resources, and M&A.How• Led channel and marketing strategy for multiple B2C and B2B channels including direct-to-consumer, marketplaces [Amazon, eBay], online merchants, big-box retailers, and traditional multi-step distribution.• Built ML and AI powered marketing technology stacks at multiple companies including ecommerce, email marketing, analytics, social hub, loyalty, DSP/DMP, and reporting solutions.• Led multiple organization and tech transformations, including change management and process optimization.WHERE• Industry experience includes consumer packaged goods (CPG), fashion and lifestyle, financial services, sports and entertainment, restaurant and hospitality, automotive, onshore and offshore manufacturing, and pharma and healthcare.• Representative B2C experience includes AT & T, Bose, Build Direct, CBRE, Church & Dwight, Erin Condren, Fleming’s Prime Steakhouse, HauteLook, Honda Motor Co, K&N, Major League Baseball, MasterCard, Mattel, Miss Me, Quantum Nutrition Labs, Shionogi, Sony PlayStation, State Farm, T3 Micro, Takeda Pharmaceutical Company, The Bicycle Casino, Washington Mutual, Wells Fargo, and VCA Antech.• Representative B2B experience includes ADP, Apple, Bank of America, Bose, CalOptix, Cherrydale, Disney, Eli Lilly, Erin Condren, Experian, FedEx, Kaiser Permanente, K&N, Microsoft, Providence Health & Services, Red Bull, Shionogi, Stanley Black & Decker, Takeda Pharmaceutical Company, US Department of Veterans Affairs, Warner Brothers, and World Bank.TEACHING EXPERIENCE• UCLA Extension: Instructor for Strategic Marketing X 460.35 [Capstone Class]• Carnegie Mellon University: Teaching Assistant for 90-728 Introduction to Database Management [Masters Level Class]

Experience

1. Portfolio Chief Marketing Officer (CMO)

   Lfm Capital

   Jul 2024 — Present · Nashville, TN, US

   Work with LFM’s portfolio companies executing marketing and growth initiatives.

Education

• Carnegie Mellon University

  BS, Industrial Management

  1993 — 1996

• Carnegie Mellon University

  MS, Public Policy and Management

  1995 — 1997

Skills

• Customer Engagement
• Product Innovation
• Enterprise Software
• Product Management
• Strategic Brand Consulting
• Brand Development
• IT Strategy
• Customer Experience
• Social Media Marketing
• Integrated Marketing
• Social Media
• Digital Innovation
• Interactive Marketing
• Digital Media
• Analytics
• Digital Business
• Brand Management
• User Experience
• Relationship Management
• Business
• E-Commerce
• Product Development
• Software Project Management
• Digital Strategy
• Consulting