Phil Roach
Regional Account Executive at Primo Brands
- Role
- Regional Account Executive at Primo Brands
- Location
- Montgomery, TX, US
- LinkedIn followers
- 500 followers
About Phil Roach
Sales Executive with 25+ years experience at the National, Regional, and Key Account…
Experience
Regional Account Executive
Mar 2010 — Present
Currently, as Regional Account Executive, I am responsible for all facets of sales operations within the Gulf Coast Region (TX/OK/LA/MS/AL). Since transitioning to a Direct Sales force (2012), the Texas Region has grown to exceed 4.5 million cases and eclipse $14.4 million in revenue.Key accomplishments/deliverable\'s include: • ‘Circle of Excellence’ – Winner of Top Retail Sales (Revenue), highest award given within Company• Region has averaged 15%+ growth on an annual basis over past 4 of 5 years.• Increased volume 212% in Region’s largest Wholesaler.• New Item Execution-first to Market in the Country in all 3 National launches (11 SKU’s).• Expanded brand presence with a net gain of 100+ distribution voids.• Developed Strategic Plan to reverse volume loss of 2 major Accounts to finish 1.5% ahead of PY.• Achieved highest Brand Share in Territory history on 2 product segments.• Generated cs of incremental volume in a month by leveraging Cause Marketing with a National Event.• Led cross functional team in getting 2 SKU’s created for Texas Region business unit.
Education
Crowder Junior College
Associates Degree, Business Administration, Management and Operations
1984 — 1986
University of Oklahoma
Bachelor of Science (B.S.), Health and Physical Education/Fitness
1987 — 1993
Beggs High School
Diploma
1981 — 1984
Skills
- Market Planning
- Sales
- Forecasting
- Consumer Products
- Distributors
- National Accounts
- Business Planning
- Space Optimization
- Fact-Based Selling
- Event Marketing
- Private Brands
- Sales Management
- Pricing Strategy
- Promotional Analysis
- Key Account Development
- Budgeting
- Margin Enhancement
- Brand Development
- New Item Development
- Ac Nielsen
- Selling
- Fmcg
- Planogram Development
- Fast-Moving Consumer Goods (Fmcg)
- New Business Development
- Iri
- New Item Introduction
- Leadership
- Management
- Strategy
- Marketing
- Budgets
- Nielsen
- Negotiation
- Account Management
- Strategic Selling
- Categorization
- Direct Store Delivery
- Retail
- New Item Launches
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