Phil Powell

About Phil Powell

As a leader, I leverage my digital marketing and e-commerce expertise to help organizations achieve their goals and grow their revenue. I have over 10 years of experience in leading and executing online campaigns across various channels, platforms, and verticals, both in-house and at agencies.Most recently, I was the Head of Digital Marketing at YesVideo, where I transformed a retailer-dependent services provider into a more sustainable business by growing revenue from owned and operated digital properties by 399%. I focused on conversion rate optimization, email and SMS marketing, paid media, reputation management, partner site integration, UX, research, and analytics. I also have deep experience in search engine marketing and optimization, display advertising, landing page testing, and analytics, as well as managing affiliates and leading AOR digital relationships. I have worked with clients in retail, travel, and financial services, delivering results and value in both B2C and B2B contexts.I am passionate about using digital channels to drive organizational change and customer satisfaction. I am open to consulting and full-time roles that allow me to apply my skills and knowledge to challenging and rewarding projects. Please contact me via LinkedIn for a full version of my resume.

Experience

1. Digital Marketing Leader

   Redwood Credit Union

   Jan 2024 — Present · San Francisco, CA, US

   I am leading a team of digital marketing specialists at Redwood Credit Union, a $10 Billion FI. Our focus areas are: CRO, Email marketing, SEM and SEO, site enhancements and Member web / app experience. In addition, I serve on our Creative Review panel. We drive results across Deposits, Lending, new Member acquisition, Services and more.Several notable accomplishments to date- Brought Preapproval program in-house, resulting in significant cost savings while increasing Email-driven activity by 144%- Onboarded and trained 2 new team members, while simultaneously evolving the Digital Marketing group\'s structure to specialization vs. generalization

Education

• NOLS

  National Outdoor Leadership School

• Skidmore College

  BA, Cultural Anthropology

Skills

• Subscriptions
• Web Analytics
• Ppc Bid Management
• Strategic Partnerships
• Marketing
• Optometry
• Paid Search
• Digital Media
• Organic Search
• Pay Per Click (Ppc)
• Ppc
• Recurring Billing
• Lead Generation
• Display Advertising
• Customer Acquisition
• Strategy
• E-Commerce
• Online Advertising
• Inventiveness
• SEO
• Munis
• Persuasive Speaker
• Digital Marketing
• Content Strategy
• Marketing Strategy
• Espionage
• Search Engine Marketing (Sem)
• Direct Marketing
• Eyewear
• Sunglasses
• Analytics
• Consultative Selling
• Search Advertising
• Search Engine Optimization (SEO)
• Online Marketing
• Selling
• Vocabulary
• Exacttarget
• Media Buying
• Sales