Phil P.

About Phil P.

I\'m not your typical Account Executive candidate—and that\'s precisely my advantage. I\'ve spent 10+ years as the buyer you\'re trying to reach. I scaled a DTC business from $300K to $3.2M using every platform I\'ll now sell: MarTech lifecycle flows generating $900K annually, attribution platforms saving $400K in wasted ad spend, CRO testing improving conversion by 133%, and 15+ platform integrations without engineering support. Now I\'m bringing that operator credibility—combined with proven sales fundamentals—to drive results at a high-growth B2B company.\' When prospects say \"I\'m not sure this will work,\" I share the exact implementations that generated results—not theory, but what I actually built. That operator credibility shortens sales cycles and builds trust because prospects believe sellers who\'ve lived their problems-$1.5M+ closed revenue across 200+ transactions -$5K-$25K deal sizes | 45-day sales cycles - 33%+ close rate | 50% repeat purchase rate -$700K+ expansion revenue - MEDDICC-style qualification - Multi-stakeholder navigation - Full-cycle: prospecting → close → customer success Email/SMS: Klaviyo, ConvertKit, GHL,Keap Attribution: Hyros, GA4 CRO: Hotjar, Crazy Egg E-Commerce: Shopify, subscriptions, DTC ops \' Account Executive roles at B2B SaaS/MarTech companies where operator experience creates instant credibility with prospects. I bring something most candidates can\'t: I\'ve been your customer, lived their pain points, and generated real revenue with the platforms I\'ll sell.\' p••••••••@gmail.com Jacksonville, FL (open to remote)#OpenToWork #AccountExecutive #B2BSales #SaaS #MarTech

Experience

1. VP Growth & Revenue Operations

   Otr Meals

   Jun 2019 — Present · Toronto, ON, CA

   Scaled DTC ecommerce business from $300K to $3.2M in annual revenue by implementing comprehensive MarTech stack—email automation, attribution analytics, CRO testing, and ecommerce platforms. This hands-on operator experience creates authentic credibility when selling B2B marketing software.BUSINESS GROWTH- Scaled revenue from $300K to $3.2M peak (20••••23)—967% growth over 4-year period through data-driven lifecycle marketing, attribution-guided channel strategy, and systematic conversion optimization- Operated as Head of Sales & Marketing managing full customer acquisition funnel with SaaS-style metrics: CAC, LTV, payback period, retention cohortsPLATFORM IMPLEMENTATION EXPERTISEEmail/SMS: Built revenue engine generating $900K+ annually (32% of total revenue) through 12 automated lifecycle flows—welcome series, abandonment sequences, post-purchase, win-back. Optimized deliverability, segmentation, cross-channel orchestration.Attribution & Analytics: Implemented Hyros attribution platform tracking post-iOS 14 performance. Configured Conversion API, server-side postbacks, first-party data collection. Reallocated $400K in wasted ad spend, improved ROAS from 2.1x to 3.4x.CRO & Testing: Executed 160+ A/B tests annually on landing pages, checkout flows, positioning. Improved conversion rate from 1.2% to 2.8%(+133%), increased AOV by $18 (24%).Technical Stack: Managed 15+ platform integrations without engineering support—Klaviyo, Shopify Plus, Google Analytics, Hyros, CRO platforms. Configured API connections, webhooks, data workflows, event tracking.OPERATIONS- Managed marketing budget, advised on financial planning, negotiated software vendor contracts- Maintained ~50% customer retention rate- Oversaw complete revenue operationsThis operator experience means when I sell marketing platforms, I speak from real implementation experience—not scripts. That credibility shortens sales cycles with business owner prospects.