Phil Patriarca
Creative Tech Partnerships @ Amazon
- Role
- Sr Partner Development Manager, Creative Tech at Amazon
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Phil Patriarca
I’m at my best when tasked with a complex problem that has no existing playbook. Throughout my career—from early-stage startups to Amazon—I have operated at the intersection of product innovation and commercial scale, turning messy, ambiguous challenges into growth levers. I approach partnerships with a product mindset: instead of just managing a relationship, I focus on identifying the friction points between different teams and architecting the integrations or programs needed to clear the path for growth. Whether navigating the dense organizational web of a global enterprise or building a new revenue stream from scratch, I thrive on creating the connective tissue that allows a business to scale.Currently, I serve as the single-threaded owner for the creative tech partnership segment at Amazon Ads, where I led the first-ever integrations built by Amazon into 3rd-party products like Adobe and Canva. I am a builder who values curiosity, clear communication across diverse stakeholders, and the operational rigor required to take a pilot to global scale.**Core Competencies:**Strategic Partnerships | Channel Program Strategy | GTM Execution | Cross-functional Leadership | Product Integration | Revenue Attribution | Creative Technology | Navigating Complex Organizations
Experience
Sr Partner Development Manager, Creative Tech
Sep 2022 — Present · San Francisco, CA, US
Education
University of Oregon
Bachelor of Arts, Spanish, Political Science 2007
2003 — 2007
University of San Francisco School of Management
MBA, Risk Management, Macroeconomics
2009 — 2011
Skills
- Product Marketing
- Social Networking
- Social Media Marketing
- Web Analytics
- Integrated Marketing
- New Media
- Strategic Partnerships
- Market Research
- Ppc
- Sustainability
- Product Management
- Crm
- Strategy
- Keynote
- B2b
- Content Strategy
- Social Media
- Salesforce.com
- Marketing
- Online Advertising
- Mobile Advertising
- Google Adwords
- Advertising
- Analytics
- Public Relations
- Sem
- Mobile Marketing
- SEO
- Online Marketing
- Entrepreneurship
- Google Analytics
- Marketing Communications
- Strategic Planning
- Account Management
- Digital Media
- Leadership
- Digital Strategy
- Email Marketing
- Business Development
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