Phil Morris
Proven Results Oriented Leader, Strategist, Collaborator, Creative Problem Solver and Calm During Chaos
- Role
- Senior Consultant at Simpactful
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Phil Morris
Deliver Top & Bottom Line Impact by Aligning Consumer, Retailer & Data Insights with…
Experience
Senior Consultant
Jul 2018 — Present · Charlotte, NC, US
Maximized sales effectiveness by designing efficient customer facing sales organizations and activating customer/category insights into creating retail programs that drive incremental profitable growth. Maintained flexible and agile approach in development and optimization of trade fund programs. Identified actionable solutions for addressing marketplace issues / problems and reduced manufacturer exposure to multi-billion dollar diverting industry. • Project Leader that integrated two major CPG companies (combined sales over $5.2 billion) in key sales areas of customer hierarchy, bracket pricing, payment terms, reverse logistics/adjustable rate programs, trade fund programs and minimum advertised price programs. • Worked with leading global CPG manufacturers spanning across Food, Household Needs, Paper, Beauty and OTC Healthcare categories, accelerating business top / bottom line growth.• Co-led benchmark study that included 28 leading CPG companies and 11 leading retailers, leveraging insights for development of best-in-class approaches across 20 industry topics.• Worked with 4 leading multi-billion-dollar CPG companies to custom design trade fund programs that actualized 3-5% in total savings while focusing on promotional investments, driving top and bottom line sales, growing share and improving ROI with retailers. • Led project with leading global food CPG company to redesign 4 key strategic revenue management strategies and work processes: annual and in-year trade fund allocation, base shelf pricing, promotion pricing and list price changes. Developed sales program for selling remnant and excess inventory to secondary markets (Big Lots, Odd Lots, Ollie’s), avoiding negative P&L impact.• Designed anti-diverting programs, improving profitability, protecting consumers, and reducing retailer frustration.
Education
NC State Poole College of Management
Bachelor of Science (B.S.), Double Major in Business Administration and Economics
1981 — 1985
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