Phil Twigg
Head of Digital @MandM
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WORK HISTORY
Head of Digital @MandM
Developing digital marketing strategy and executing the plan across Google Ads, YouTube, Facebook, Instagram, Microsoft and Twitter. • Owning and refining regular reporting on metrics and provide ongoing optimisation based on robust insight and data; whilst optimising campaigns to deliver the lowest possible acquisition CPA and well as retention CPA. • In-depth understanding of the different customer journeys and different purchase intent for different customer groups and ability to treat them differently. • Defining the evolving roadmap for digital marketing,(growth, operational efficiency, automation, machine learning etc.) and work closely with a data and CRM teams to deliver this • Maintain expert knowledge of best practices and strategies in the management of online paid media – and ensuring we are always testing ‘the next big thing’ • Maintain and further develop the test-and-learn culture across the team - ensuring our is insight-driven, audience-led and scale-able • Ensure collaboration with the wider business including data, finance, eCommerce, digital creative, CRM and merchandising. • Maintain and interest to move on to the best in market tools to support our strategy for targeted digital growth • Execute and optimise paid search strategy to deliver first rate retail paid search campaigns • Development of automation through API integrations and AI assistance. • Maintain a proactive and positive relationship with key third parties including networks platforms and agencies. • Ensure team is aware of customer and performance KPIs and regular performance against them • Budget management • Partnerships and affiliate strategy • Performance reporting
EDUCATION
Hereford Sixth Form College
Grades A - D, 3 A Levels 1 AS Level
St Mary's RC High School, Hereford
Grades A* - C, 10 GCSEs
SKILLS
ABOUT PHIL TWIGG
Over 15 years experience working predominantly in the fashion retail sector. Highly…
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