Phil Suh
Vice President, Advertising Monetization - Manage X00m in Ad Revenue - Lead 80 Person Group @Zynga
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WORK HISTORY
Vice President, Advertising Monetization - Manage X00m in Ad Revenue - Lead 80 Person Group @Zynga
San Mateo, CA, US
Set the strategy and lead the teams that provide the platform, products, operations, and services which generate over $X00M in Mobile Advertising Revenue across dozens of titles in the Zynga portfolio of games- Building the next $1B Mobile Advertising business in gaming- Grew addressable audience reach for advertising in the portfolio by over 100%, with Ad integrations in over 90% of titles- Grew portfolio Ad Revenue per Ad addressable user by over 150%- Exceeded financial goals in 4 of the last 5 years- Doubled size of the group with growth in key functional areas including Engineering, Product, Operations, Business Intelligence/ Analytics, and Yield/ Pricing across multiple global locations- Influential in developing Zynga\'s Online Advertising Strategy, and related investments and acquisitions- Awarded Zynga Individual Excellence Award for driving >20% Ad Revenue growth in one year
EDUCATION
MIT Sloan School of Management
MBA, Business Administration
United States Military Academy at West Point
B.S., Economics, Law
Harvard Kennedy School
MPA, Public Administration
Harvard Kennedy School
Master of Public Administration - MPA
SKILLS
ABOUT PHIL SUH
At Zynga, we strive to be the premier destination for advertising in mobile entertainment with the best audience reach, high quality content, and user experience in mobile gaming. As the VP of Advertising Monetization, I\'ve set the strategy and built the teams that provide the platform, products, operations, and services to manage and grow Zynga\'s $X00M Owned & Operated Ads business with one of the largest mobile in-app Ad inventory portfolios in the world.I SPECIALIZE IN: PRODUCT MANAGEMENT: IC and Leader in Insurance, Mobile Gaming, Ad Tech MOBILE MONETIZATION: Maximizing user engagement & revenue, specializing in mobile gaming apps & advertising DATA AND ANALYTICS: SQL proficiency, data driven decision making, built data reporting processes, systems, and infrastructure TEAM BUILDING: Developed and grew teams in Operations, Business Intelligence, Analytics, Product, Engineering, and Account Management ADS M&A: Ad Monetization expert in due diligence for multiple acquisitions including Chartboost, Rollic, Popcore, Small Giant, Gram, & Peak gamesCAREER HIGHLIGHTS INCLUDE: Grew incremental Ad Revenue by $150M+ Manage $X00M Ad Monetization, expanding Ads integration to nearly every game in the Zynga portfolio Platform B2B: Gained 85% platform adoption of first party Ad Tech in core Zynga portfolio, and >90% integration of Ads in all games Mobile B2C: Improved social engagement by 3x and monetization by 20%+ Awarded Zynga Individual Excellence Award (15/yr company wide)Let\'s start a conversation: p••••••••@gmail.comEDUCATION- MBA, Massachusetts Institute of Technology (MIT) Sloan School of Management- MPA, Harvard Kennedy School (HKS)- Bachelor of Science (BS) in Economics, and in Law, United States Military AcademyCORPORATE CAREER- Over 11 years of Product Management experience in Insurance, Mobile Gaming, and Ad Tech- Proven leader of small and large teams with strong team retention and record of developing other leaders- History of building innovative Ad Tech products and features both internally and collaboratively with industry partners- Member of multiple Ad Tech Industry Advisory Boards- Advisor to multiple early-stage startups- Expert in mobile monetization and Ad Tech with speaking engagements at the Game Developers Conference (GDC), Gamesforum, Mobile Growth Summit, PocketGamer Connect, & VentureBeatPERSONAL- Decorated US Army Officer. Awarded the Bronze Star Medal, Meritorious Service Medal, and Army Commendation Medal- Explored over 30 countries across 5 continents
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