Phillip Lu

Consultant @Explore Education

Guildford, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2017 — Present

Consultant @Explore Education

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London, GB

EDUCATION

1989 — 1993

Fudan University

Bachlor

2006 — 2006

INSEAD

Executive Training

2002 — 2004

York University - Schulich School of Business

Master's degree

SKILLS

Product MarketingMarket ResearchDigital MarketingSegmentationIntegrated MarketingCompetitive AnalysisConsumer Insight GenerationMarketing StrategyManagementProduct LaunchRetail Category ManagementMarket AnalysisGlobal MarketingMarketingLeadershipMarketing OperationsGlobal Marketing ManagementIntegrated Marketing Communications PlanningMulti-Channel MarketingStrategic PartnershipsInternational MarketingDevelopment of Strategic Marketing PlansGo-to-Market StrategyCross-Functional Team Leadership

ABOUT PHILLIP LU

A Senior international business leader with 20 years of experience in Asia, Europe and North America across diverse industries. Respected leader of virtual project team with cross-function/country members to conceptualize, develop and activate Go-to-market initiatives that effectively drive the commercial success of new product launches and improve/reinforce brand images. Specialties: Strategic marketing plan, Go-to-market strategy, Integrated marketing campaign, global marketing management, Digital marketing.

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Phillip Lu — Consultant at Explore Education in Guildford, GB | Unifers