Phillip Truong

About Phillip Truong

An organized and energetic Marketing Manager with a wide spectrum of marketing skills that produce impactful results.

Experience

1. Performance Marketing Manager

   Epsilon

   Jun 2023 — Present · Irving, TX, US

   Responsible for leading, developing and executing plans to evolve the acquisition of consumers through online channels in the U.S. and Canada for Epsilon\'s Shopper\'s Voice consumer survey.•Develop and manage the acquisition marketing budget across all performance marketing channels including Paid Search & Display, Affiliate, Email and Paid Social•Google Ads platform management•Conceive tests to identify new potential growth opportunities among partners and Google Ads•Develop and manage third-party, affiliate and partner marketing strategy and relationship•Manage affiliate marketing on platforms such as Commission Junction•Manage channel forecasts and budget recommendations and adjust tactics and strategies quickly based on learnings and opportunities• Lead an experimentation roadmap to optimize performance including landing page optimization, new vendors, new channels and A/B testing•Work with analysts to track data quality KPIs and optimize campaigns to improve data quality•Collaborate with Data Engineering teamto set up surveys for each campaign source•Develop and manage consumer retention using blog content, email, promotions and other engagement tactics•Manage the promotional fulfillment process, including working with legal team to review sweepstakes rules, managing third-party vendors in the sweepstakes fulfillment process•Contribute to online survey development such as coordinating proofreading, translation using third party services, and quality assurance testing

Education

• The University of Texas at Arlington

  Bachelor of Business Administration (BBA), Marketing

  2008 — 2012

Skills

• Management
• Microsoft Office
• Sales
• Advertising
• Customer Service
• Communication
• Google Analytics
• Photoshop
• Photography
• Public Speaking
• Microsoft Word
• Team Leadership
• SEO
• Editing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Leadership
• Microsoft Powerpoint
• Client Relations
• Social Media
• Lead Generation
• Marketing Strategy
• Marketing
• Email Marketing
• Google Adwords
• Analysis
• Marketing Communications
• Wordpress