Phillip Charles
Marketing & Brand Management | B2B & B2C Champion | Sales | Events & Outreach
- Role
- Experiential Marketing Specialist at Liberty Coca-Cola Beverages
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Experiential Marketing Specialist
Nov 2022 — Present
Support the development of the overall vision for Liberty Coca-Cola’s Beverageexperiential department.• Work with Sr. Manager to Identify and leverage customer-specific and channelmarketing opportunities that link to brand strategy.• Work with sales teams to jointly present major initiatives to customers andconstituents.• Build relationships with marketing contacts of key customers and constituents.• Research and track pop-culture events, music festivals, and build out competitiveevent trackers• Build out and manage a program calendar that incorporates event partnerships,guerilla sampling opportunities, and B2B initiatives to support the growth of brandawareness.• Effectively manage a sampling program to ensure each program is on track to hitsampling numbers and program ROI.• Oversee the consumer engagement to ensure the brand’s personality andmessaging is being conveyed.• Coordinate activities with Brand Partners and external vendors.• Coordinate and manage the day-to-day logistics for each sampling event.• Responsible for the day-to-day management of event assets and departmentvehicles.• Manage a team of Brand Ambassadors and Marketing Interns.• Coordinate and manage a staff schedule for part time staff/brand ambassadors.• Recap and track all sampling activations.• Additional responsibilities as they are assigned.
Education
New York Institute of Technology
Master of Arts (M.A.), Communications/Advertising
2009 — 2012
St. John's University
Bachelor's degree (B.S), Communications/Business
2002 — 2006
Skills
- Leadership
- Dreamweaver
- Social Media Blogging
- Bilingual
- Marketing
- Google Adwords
- Microsoft Powerpoint
- Wordpress
- Marketing Strategy
- Drupal
- Asana
- Writing
- Os X
- Mac Os X
- Hootsuite
- Strategic Partnerships
- Strategy
- Strategic Planning
- Branding
- Communication
- Photoshop
- SEO
- Strategic Creative Development
- Android
- Direct Marketing
- Microsoft Excel
- Microsoft Word
- Creative Conception
- Data Analysis
- Social Media
- Google Docs
- Promotions
- Social Networking
- Brand Awareness
- Event Planning
- Microsoft Publisher
- Customer Service
- Outlook
- Copywriting
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