Phil Bavister
Head of Category @Samsung Electronics UK
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WORK HISTORY
Head of Category @Samsung Electronics UK
Strategic and results-driven leader with full ownership of the UK & Ireland Tablet category, driving performance across both sales and marketing. Accountable for the 5Ps — Product, Place, Pricing, Promotion, and Performance — with a proven track record of delivering growth through data-driven strategy, cross-functional collaboration, and market responsiveness.🧭 End-to-End Category Leadership: Lead strategic initiatives across Direct-to-Consumer, Retail, Pureplayer, Operator, and B2B channels, consistently delivering sales, profit, and market share growth. Product Lifecycle Management: Oversee go-to-market execution for new product launches, optimise supply chain operations, and ensure competitive positioning in a dynamic, innovation-led market. Commercial Excellence: Shape pricing strategy, enhance promotional effectiveness, and channel competitiveness through agile, data-based decision-making.
EDUCATION
Tesco
Commercial Graduate Programme
Nottingham Business School, Nottingham Trent University
2.1, Business Management
Tesco
General Management Programme
SKILLS
ABOUT PHIL BAVISTER
Head of Category
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