Phillip Barnes

Account Executive @Idaho News 6

Boise, ID, US

Multimedia Marketing Consultant in the Boise DMA specializing in development and execution of needs-based marketing solutions for businesses of all sizes- Meet with local business professionals to determine needs and develop short- and long-term media solutions specifically designed to achieve client objectives- Handle airtime sales to advertising agencies and direct clients; process orders into station systems and generate contracts; resolve airtime scheduling problems such as revisions, make goods, preemptions, copy writing, credit applications, collections, discrepancies and cancellations, and more- Prepare analysis of market program audiences and estimates; develop stationwide marketing initiatives; create custom sales campaigns and presentations; work with Comscore and Nielsen ratings; experience in WideOrbit, Microsoft Office, and other various softwares- Create non-traditional revenue opportunities, coordinating production efforts for new clients and executing post-buy analyses of broadcast and digital schedules.

University of Idaho

Bachelor of Science (B.S.)

College of Southern Idaho

General Education