Phillip Crowe

About Phillip Crowe

As a Digital Marketing leader with nearly 20 years of experience, I specialize in creating innovative, data-driven marketing strategies that drive results. Whether it\'s optimizing media mix, testing new approaches to engage existing customers, or shifting tactics to align with and incentivize demand, my focus is on building agile, outcome-focused teams that work together to achieve success.I have a proven track record of delivering results for clients in a range of industries, including retail, finance, healthcare, and more. Some of the brands I\'ve worked with include Jensen Outdoor, Party City, Firehouse Subs, Rack Room Shoes, Off Broadway Shoe Warehouse, Dental Care Alliance, FastMed Urgent Care, Amtrak, Cooper Tires, Tracfone, Visit Florida, The Bahamas, JM Lexus, and DECA Dental.I believe in marketing that makes a difference, whether it\'s helping to drive urgent care adoption in a low-awareness but high-need market or helping North America\'s largest party supply retailer expand their market share with online-first tactics. I know what works and what doesn\'t, and I can help you avoid wasting time and money with unnecessary and ineffective approaches.Key skills:Integrated MarketingDigital MarketingOmnichanneleCommerceProject ManagementSocial MediaClient RelationshipsPublic SpeakingNew BusinessPaid MediaAnalyticsSEMSEOPPCInnovationRetailFinanceHealthcareCustomer LoyaltyCRMEmailSMSCampaign StrategyMedia PlanningLeadershipBusiness IntelligenceData AnalysisTech StackFuturologyChatGPTIf you\'re interested in finding out how we can work together to create innovative marketing that makes a difference, don\'t hesitate to reach out here on LinkedIn. And, be sure to check out my current marketing adventure Jensen Outdoor, where we explore the \'Made to Inspire\' world of sustainable luxury outdoor wood furniture:

Experience

1. Marketing Director

   Jensen Outdoor

   Jan 2020 — Present · Richmond, VA, US

   As Marketing Director at Jensen Outdoor, a leading manufacturer of luxury outdoor wood furniture, I\'ve helped bring our brand communication and marketing initiatives to the next level, supporting retailers and designers across North America. Jensen Outdoor is known for its award-winning design, superior materials, and commitment to sustainability, including the use of 100% FSC®-certified Ipe timber responsibly harvested from the tropical forests of Bolivia. Our goal is to bring comfort, beauty, and longevity to outdoor living, encouraging our customers to experience furniture that\'s \'Made to Inspire.\'I\'m proud to have modernized our organization to embody sustainable luxury wood furniture by rebranding to Jensen Outdoor. I also designed and project managed the launch of our new eCommerce website, revolutionized our product photography capture and display with eCommerce brochures and photo-real 3D renderings, and planned and implemented a $2 million marketing budget across consumer, retailer, designer, and contractor audiences.I\'m skilled in managing a highly-efficient, interconnected team of remote workers, including creative, production, digital, media, architectural, and developer assets. I\'ve produced all smart marketing campaigns and materials, resulting in a 125% sales increase for the 2021 season. I also created a microsite introducing the 2022 collections, producing all lifestyle and 3D content in just three months.If you\'re looking for a strategic leader who is also willing to roll up their sleeves and get to work, don\'t hesitate to reach out. Learn more about Jensen Outdoor and our commitment to sustainability at

Education

• Florida State University

  M.S., Integrated Marketing Communication

  2008 — 2010

• C. Leon King Highschool - I.B. Program

  International Baccalaureate Degree

  2000 — 2004

• Florida State University

  B.A., Advertising

  2004 — 2008

Skills

• Strategic Thinking
• Media Buying
• Copywriting
• Customer Engagement
• Social Listening
• Ppc
• Advertising
• Customer Insight
• Social Media Monitoring
• Customer Service
• Online Advertising
• Google Analytics
• Media Planning
• Public Speaking
• Digital Strategy
• SEO
• Web Analytics
• Creative Direction
• Strategic Planning
• Integrated Marketing
• Social Networking
• Social Media Measurement
• Digital Marketing
• Social Media Marketing
• Management
• Paid-Search
• Facebook
• Radian6
• Outstanding Customer Service
• Analytics
• Public Relations
• Marketing
• Email Marketing
• Social Media
• Marketing Strategy
• Online Marketing
• Social Marketing
• Alterian-Sm2
• Strategy
• Project Management