Phillipa Proctor

Head of Brand Identity and Content Production @GSK

Leading Brand Identity and Content Creation Team to ensure that the team is inspired, supported and set for success with the right skill base to deliver to company objectives.• Management and ongoing development of GSK’s corporate brand visual identity, ensuring it is accessible and stays relevant and iconic.• Drive high standard of design and creative expression of our brand across all touchpoints and to ensure consistency of brand.• Provide art direction of photoshoots, moving image shoots, icons, illustration etc.• Responsible for providing expert advice on brand, content development and activation across the business.• Responsible for the creative development of campaign focused on building reputation of GSK as a great place to work – which led to 24% increase in applications for new roles and improved sensed of pride with existing employees• Continue to lead strategic and creative development of GSK’s, ‘We Believe’ corporate campaign to ensure it meets company objective to build reputation.• Successful at converting audiences from weak awareness to stronger familiarity.• Responsible for building an active network of brand and content ambassadors across GSK and with our agencies.• Confident presenter and lead of meetings to collaborate and influence at all levels up to and including CEO • Build understanding and compliance with the visual identity, including answering questions and managing conversations with stakeholders to support identity compliance.• Oversee the management of creative agencies and production partners delivering visual identity materials and support objectives.• Working with multi-disciplinary legal and ABPI function to ensure content meets with global standards. This also includes Trademark and legal protection of the brand.• Strong writing skills, able to take complex stories and adapt to work in short format films, social posts etc.