Phillip Bryant

About Phillip Bryant

At Brighthouse Financial, our team\'s innovative influencer marketing campaigns have garnered over 51 million impressions, demonstrating my expertise in digital activation and social media marketing. With a Bachelor\'s degree in Business/Corporate Communications from UNCC, I\'ve honed a keen understanding of market dynamics that drive engagement and lead generation.Leveraging certifications in Inbound Marketing and OneView, I\'ve played a pivotal role in increasing year-over-year social lead generation sales by 66%, showcasing my ability to adapt strategies to evolving trends and deliver substantial business growth. My commitment to collaboration ensures seamless campaign delivery, while a data-driven approach guides actionable insights for our digital media channels.

Experience

1. Senior Digital and Social Media Consultant

   Brighthouse Financial

   Feb 2025 — Present · Charlotte, NC, US

   Lead the creation of a social media handbook made for financial advisors that was used for asocial media lead generation campaign. The campaign generated over 250+ leads and generated$6M in sales.Increased social lead generation sales YoY by 115% climbing from $12M to $26M through internalaudit and up to date trends in assets and post copy.Work closely with media and creative agencies on budget, strategy, and recommendationthroughout the year to engage with secure seniors and financial professionals.Own and manage all paid media asset submission and approvals to legal/compliance via AdTrax(approval management tool) and work with stakeholders to confirm alignment

Education

• University of North Carolina at Charlotte

  Bachelor’s Degree, Business/Corporate Communications

Skills

• Microsoft Powerpoint
• Social Media
• Leadership
• Media Relations
• Public Speaking
• Marketing Communications
• Sports
• Microsoft Word
• Microsoft Office
• Marketing