Phillip Ayres

About Phillip Ayres

Growth-focused Field Operations Executive scaling multi-unit health, longevity, and performance platforms through disciplined execution, leadership development, and recurring revenue strategy.As VP of Field Operations, I lead multi-state teams with full P&L accountability, delivering sustained double-digit YoY growth, de novo expansion, acquisition integration, and operational standardization. I build scalable systems that align field execution with enterprise value creation while elevating the member experience.Core focus areas:• Multi-unit P&L optimization• Expansion (de novo & M&A integration)• Membership and recurring revenue growth• KPI-driven performance systems (CAC, LTV, utilization, revenue/hour)• Leadership culture & engagement (Gallup score: 62)I’m passionate about the evolution of proactive healthcare — where longevity science, recovery, and performance medicine converge with premium member experience. Scaling these platforms requires disciplined operators who can integrate clinical excellence with financial rigor.Recognized as District Manager of the Quarter (3x) and District Manager of the Year (two categories), I build accountable teams that compete and win.Mission: Scale high-performance platforms. Develop elite leaders. Increase enterprise value.

Experience

1. Vice President of Field Operations

   OrangeTwist

   Jul 2024 — Present · Irvine, CA, US

Education

• National Association of Sports Medicine

  Performance Enhancement Specialist

  2007

• Nottingham Trent University

  Bachelor of Science (BSc) Hons, Combined Studies in Science

  1995 — 1998

• National Association of Sports Medicine

  Corrective Exercise Specialist

  2008

• UCLA Extension

  Counseling Certification

• Villanova University

  Green Belt, Six Sigma

  2010 — 2011

• UCLA Fielding School of Public Health

  Counselling Certificate, Counseling

  2015 — 2016

• NSCA

  Certified Strength and Conditioning Specialist, Strength and Conditioning

  2006

• Villanova University

  Six Sigma Green Belt

Skills

• Coaching
• Six Sigma
• Strength
• Fitness
• Strategic Planning
• Customer Service
• Wellness Coaching
• Endurance
• Training
• Personal Training
• Lifestyle
• Public Speaking
• Functional Training
• Nutrition
• Entrepreneurship
• Sales Management
• Wellness
• Marketing
• Leadership
• Leadership Development
• Operant Conditioning
• Sales
• Strength Training
• Exercise Physiology
• Pnl Management
• Athletics
• Sports Nutrition
• Weight Training
• Start-Ups
• Strength %26 Conditioning
• Management
• Team Building
• Strength
• Fitness Training
• Team Leadership
• Sports