Phillip Dyson

Director, Business Marketing Europe @闪迪

Woking, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2025 — Present

Director, Business Marketing Europe @闪迪

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Slough, GB

Managing the European Business Marketing Team covering all consumer and channel products for the Sandisk brand. My responsibilities include- Pricing strategy driving sales to deliver the top and bottom line requirements for the PnL- Tool and process development- Customer contract approval- Managing an international team- Monthly inputs to the financial models based on market dynamics- Market analysis and insights to optimize go to market strategy- WW responsibility for program management processes adhering to trade compliance, legal and SOX requirements- WW finance planning bottoms up forecast

EDUCATION

1994 — 1997

University College London

BSc(HONS) S.C.O.R.E, Statistics

1984 — 1994

Clifton College

Maths, Physics, and German

SKILLS

Marketing CommunicationsWeb AnalyticsPricingCompetitive AnalysisSegmentationStrategyE-CommercePlanningDirect MarketingForecastingBusiness DevelopmentMarketingDemand GenerationAccount ManagementCross-Cultural Communication SkillsMarketing ManagementMarket AnalysisSalesBusiness PlanningPricing StrategyGo-to-Market StrategyManagementCross-Functional Team LeadershipStrategic PartnershipsMulti-Channel Marketing

ABOUT PHILLIP DYSON

During my 20 years of experience in the IT industry I have had the privilege to work in a variety of disciplines and with some truly inspiring peers and leaders. From my initial start in the field of pricing I have been able to branch out into a more wide ranging set of roles in which I have lead various critical functions. I continue to be inspired and motivated everyday by the desire to learn new things, succeed as part of a talented team and help develop individuals to their full capability- 17 years+ experience in leadership management positions driving regional PnL goals- Scope of roles - Pricing, Financial planning, Marketing (Brand, Marcom, Merchandising), S&D, Analytics, Reporting, Process Management- Working across EMEA and India- Highly experienced in FMCG consumer and SMB type businesses covering Retail, Etail, Telesales and Distribution- Product categories include Notebook, Desktop, Server, Printers, Services, PC Accessories, External HDD, Networking, TV Players, External and Internal SSD, NAS, USB Keys, SD and Micro SD Cards

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Phillip Dyson — Director, Business Marketing Europe at 闪迪 in Woking, GB | Unifers