Phil Johncock
Founder, Diversify Coach Certification | $1.2B in Grants Won by Grants Academy Students in First 2.5 Years | AI Innovation
- Role
- Founder & CEO at Nonprofit World
- Location
- Ashland, OR, US
- LinkedIn followers
- 500 followers
About Phil Johncock
The saddest day of my professional life was standing in front of students and 25 teachers and telling them their program was ending.An award-winning initiative - my ideal job - collapsed overnight when a $2.5M grant fell through.That moment changed everything.In response, I created the first online grant writing course in 1997 and went on to found The Grants Academy, the first college-level grant certification program. Within 2.5 years, our students secured $1.2B in grant funding.But I also learned the hard way what most nonprofits eventually discover:Grants should never be more than 20% of your revenue.The good news? What once took months to diversify now takes minutes. With free IRS data and practical AI tools, nonprofits can build sustainable revenue faster than ever. WHAT I DOI blend 40+ years of nonprofit experience with practical AI tools as the founder of the Diversify Coach Certification, a system that equips:• Consultants• Former Executive Directors• Retirees and othersto coach nonprofits in building 3 new $30K+ revenue streams in just 90 days.This isn’t theory. It’s a repeatable, field-tested framework. PROOF IT WORKS• Amazon #1 Best-Selling Author of 35 books, including DIVERSIFY• Grants Academy students secured $1.2B in grants in 2.5 years• Helped a shelter grow from a church basement to $1M from seven revenue streams in five months• Best-selling Udemy instructor in AI, Grant Readiness, and GPC Prep• 40+ years advancing nonprofit sustainability and cross-sector collaboration HOW WE CAN WORK TOGETHERNonprofit Leaders• Diversify revenue using the Diversify in 90 Days framework• Train your teams with practical AI tools and ready-to-use templatesConsultants, Former EDs, Retirees• Become a Certified Diversify Coach• Help nonprofits in your community build real sustainabilityWhen I’m not architecting systems, you’ll find me ecstatic dancing or writing songs on guitar, often with a little help from ChatGPT and Suno.Let’s connect.
Experience
Founder & CEO
Jan 2018 — Present · Ashland, OR, US
Nonprofit World helps leaders create financial stability by adding three new $10K+ revenue streams in 90 days — proving that sustainability isn’t about replacing what works, but adding what’s been missing.Using the Diversify in 90 Days framework, we combine practical AI tools, proven templates, and real-world case studies to help nonprofits strengthen their funding mix, reduce dependence on any single stream, and build measurable, lasting impact.HIGHLIGHTS• Creator of the Diversify in 90 Days system — used by nonprofit leaders nationwide• Trainer for the Diversify Coach Certification program• Amazon #1 Bestselling Author of DIVERSIFY• Speaker at the Nonprofit Impact Summit’s Gather for Growth, “Diversify in 90 Days: What Every Nonprofit Leader Needs to Know (Including AI)”• $1.2B in grants secured by students using aligned frameworks
Education
SkyDancing Institute USA
Licensed SkyDancing Teacher, SkyDancing Tantra
1994 — 1997
Hendricks Institute
1-year Professional School, Professional Breath & Movement
2001 — 2002
Hendricks Institute
2-Year Apprenticeship, Conscious Living & Loving
2002 — 2004
Social Artistry Leadership Institute
Certificate, Monetizing social artistry
2012 — 2017
Grand Valley State University
Bachelors, Integrated Social Sciences
1977 — 1981
University of Metaphysics
Masters, Metaphysics
2000 — 2002
Reiki School
I, II, III & Master, Reiki
1994 — 1998
University of Nevada, Reno
Masters of Arts, Teaching English & ESL
1984 — 1988
AM2
Internet Marketing & Online Business
2009 — 2017
University of Metaphysics
Bachelors, Metaphysics
1996 — 1997
Skills
- Certifications
- Mind Mapping
- Sustainability
- Nonprofits
- Relationship Building
- Non-Profits
- Employee Training
- Program Evaluation
- Product Development
- Amazon Kindle
- Small Business
- Cause Marketing
- Strategic Corporate Philanthropy
- Fundraising
- Planned Giving
- Staff Development
- Social Media
- Business Planning
- Program Development
- Webinars
- Endowment Funds
- Social Enterprise
- Capital Campaigns
- Newsletters
- Marketing
- Project Planning
- Leadership Development
- Organizational Development
- Training
- Sustainable Business
- Proposal Writing
- Public Relations
- Event Planning
- Technical Support
- Teaching
- Google Docs
- Strategic Planning
- Wordpress
- Resource Development
- Bequests
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