Phil Jermain
Regional Sales Manager - WTNH News 8 / WCTX MyTV 9
- Role
- Regional Sales Manager Wtnh News 8 and Wctx Mytv9 at Wtnh-Tv
- Location
- New Haven, CT, US
- LinkedIn followers
- 500 followers
About Phil Jermain
PROFILE Accomplished, Award-Winning Sales Leader CAREER OVERVIEW Background…
Experience
Regional Sales Manager Wtnh News 8 and Wctx Mytv9
Jul 2012 — Present · New Haven, CT, US
Develop and expand relationships with major accounts, driving increased revenue across all media assets, which include four television stations, the newly created Bounce cable network (African-American programming) and all related internet sites. A major focus is working with agencies who place advertising for accounts with corporate home offices outside Connecticut. Develop and execute an annual strategic sales plan which includes specific objectives and methods in television and on-line sales results in: total revenue, market share, business retention, new account development and profitability. Collaborate on the planning and execution of strategies which leverage on-line assets through social media. Extensive search engine marketing. Manage relationships with many of the stations largest and most strategically significant accounts representing diverse vertical markets, including Stop & Shop, Nissan, Bob’s Discount Furniture, Pilgrim Furniture, Bassett Furniture, Shop-Rite and CarMax. Developed effective promotional strategies involving keyword research and search engine optimization. Created embedded video advertisements on Facebook targeted to specific audience demographics. Leveraging the company’s strategic relationship with LIN Digital, a premium top 20 search engine company in the country, driving them to become the agency of record for client organizations.
Education
Hobart and William Smith Colleges
Bachelor of Arts (B.A.), Economics/Urban Studies
1982 — 1986
Skills
- Digital Marketing
- New Media Marketing
- New Client Acquisitions
- Mobile Marketing
- Strategy
- Team Building
- Media Planning
- Customer Service
- Account Profitability
- Media Buying
- Digital Media
- Digital Strategy
- Strategic Planning
- Market Development
- Consultative Sales Professional
- Broadcasting
- Problem Solving
- Social Media Marketing
- Television
- Sem
- Roi Analysis
- Radio
- Broadcast
- Executive Presentations
- Advertising Strategy
- Online Advertising
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