Philip Westergren-Kelly

About Philip Westergren-Kelly

Future Focused Global Brand Marketing Executive with a proven record of driving brand engagement and sales profitability for a diverse portfolio of brands, from Fortune 500 Companies to Boutique Retailers. Committed to the advancement of physical retail and creation of impactful storytelling. Analyzes consumer insights, market trends and data to deliver industry leading experiences, visual excitement, clear messaging, and innovative content. Influential, solution oriented, servant leader that is recognized as a “leader of leaders” who values the individual and champions diversity, equality, and inclusion. Creates a team culture rooted in trust, authenticity, teamwork, coaching and high moral. Extraordinary talent for building close relationships, collaborating, and influencing teams & leaders across a complex matrix of functions.

Experience

1. Sr Director, Ugg Global Visual Experience

   Deckers Brands

   Feb 2024 — Present · Seattle, WA, US

   Creative leader that enhances the customer experience in UGG retail stores. Utilizes consumer insights, shopping behaviors, and customer journeys to elevate the UGG retail experience, ensuring that visual executions and store concepts serve as the cohesive elements that cater to customers across all channels. Oversees experiential events and activations, crafting compelling product and innovation narratives, and driving demand and impact in the marketplace.

Education

• Goldsmiths, University of London

  Bachelor of Arts - BA, Communication and Media Studies

  2002 — 2005

Skills

• Styling
• Customer Service
• Collaborative Problem Solving
• Visual Merchandising
• Microsoft Office
• Apparel
• Photoshop
• Final Cut Pro
• Training
• Blogging
• Inventory Management
• Hiring Employees
• Budget Process
• Window Displays
• Retail