Philip Ware
Vice President, Growth & B2c Ecommerce Strategy @Thrive Digital
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WORK HISTORY
Vice President, Growth & B2c Ecommerce Strategy @Thrive Digital
Vancouver, BC, CA
Executive leader responsible for agency growth strategy, service innovation, and client partnerships across Thrive Digital’s global portfolio.Key member of the leadership team that scaled Thrive from a boutique startup into a 130-person growth marketing firm managing $700M+ in digital media for leading global brands.Highlights:• Partnered directly with brand leaders at Rivian, Arc’teryx, Salomon, Smith Optics, Alo Yoga, MasterClass, and Tempur-Pedic to scale DTC and omni-channel revenue, while directing a growth organization managing $400M+ in annual ad spend across the agency’s portfolio.• Collaborated with C-suite executives to design and execute digital marketing roadmaps that linked brand equity to measurable commercial outcomes.• Owned the P&L for a 50-person growth team, leading senior hiring and structure changes that generated $2M+ in new annual recurring revenue.• Developed advanced frameworks for media measurement, CRO, customer acquisition, and lifecycle marketing, increasing incremental campaign returns by up to 30%.• Cultivated long-term global partnerships achieving 15%+ YoY client revenue growth and expansion across international markets.• Built and strengthened strategic partnerships across media, data, and creative ecosystems to unlock scalable performance opportunities.
EDUCATION
University of Hertfordshire
Bachelor of Business Studies (BA), Business/Commerce, General
University of the Fraser Valley
Bachelor of Business Administration (BBA) with Economics Minor, Business Administration and Management, General with Economics / Marketing / Finance
SKILLS
ABOUT PHILIP WARE
Hi, I’m Phil I specialize in helping global brands unlock measurable growth across digital channels — blending performance marketing, customer lifecycle strategy, and analytics-driven decision-making.Over the past decade at Thrive Digital, I’ve helped scale clients like Rivian, Arc’teryx, Alo Yoga, and Smith Optics, managing over $500M in media spend and leading a 50+ person growth organization. My focus: turning marketing investment into predictable, profitable revenue.Core Expertise: → Growth & eCommerce Strategy (DTC, Omni-Channel, Global Expansion) → Paid Media Leadership (Meta, Google, YouTube, TikTok, LinkedIn) → CLV Optimization & Retention → Advanced Measurement Incrementality, Attribution) → P&L & Revenue Growth Ownership → Cross-Functional Leadership & Team DevelopmentI’m passionate about building high-performance teams, connecting data with creative storytelling, and designing growth systems that scale sustainably across channels and markets.Outside work, you’ll find me trail running, biking, skiing, or camping with my family — always chasing balance and adventure.#GrowthMarketing #EcommerceLeadership #DigitalStrategy #RevenueGrowth #OmnichannelCommerce #PaidMedia #CLV
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