Phil Segal
Paid Media, Digital Strategy & Analytics, Business & Thought Leader
- Role
- Director of Paid Media at Bestop, Inc.
- Location
- Carlsbad, CA, US
- LinkedIn followers
- 500 followers
About Phil Segal
I am a creative yet analytical marketing professional who can drive initiatives from strategy to implementation to create growth and/or efficiency. Varied experience in business, startup environments and investing provide unique perspective and accountability beyond average employee experience.Contact at p••••••••@gmail.comExperience with eCom and Lead Gen across many verticals and industries.I have managed Paid Search budgets from $500 to per month for a broad range of industries, specializing in consulting, managing, optimizing and/or analyzing large and complex Paid Online Media campaigns such as- Paid Search (PPC)- Paid Social Advertising- Display Advertising- Retargeting- Youtube Advertising- Amazon Advertising- Shopping / PLA and Feed Management- Bid Management Platforms, Statistical Bidding ModelsAlso excels in- Website and Enterprise-level Analytics- Website Conversion Testing and Optimization- Data manipulation (Excel/Access/SQL) and Reporting- Clarification of website goals and objectives to drive performance improvementsI regularly collaborate with and provide analysis and actionable input for SEO, Analytics, Social Media, Marketing and IT departments to meet and exceed goals.
Experience
Director of Paid Media
Oct 2022 — Present · US
Education
UC Santa Barbara
Bachelor, Law & Society
2002 — 2004
Skills
- Search
- Msn Adcenter
- Mobile Marketing
- A/B Testing
- Ppc
- Digital Marketing
- Digital Media
- Google Website Optimizer
- Social Media Marketing
- Conversion Optimization
- Landing Page Optimization
- Online Marketing
- Yahoo Search Marketing
- Search Engine Marketing (Sem)
- Local Search
- Google Webmaster Tools
- Display Advertising
- Salesforce.com
- Copywriting
- Affiliate Marketing
- Social Media Optimization (Smo)
- Web Analytics
- Content Strategy
- Marketing Strategy
- Interactive Marketing
- Account Management
- Analysis
- SEO
- Smo
- Search Advertising
- Digital Strategy
- Online Reputation Management
- Web 2.0
- Google Analytics
- Html
- Analytics
- Web Marketing
- Keyword Research
- Sem
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