Philip Rooke
Chief Executive Officer @expondo
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WORK HISTORY
Chief Executive Officer @expondo
Berlin, DE
Expondo the leading European e‑commerce brand providing professional equipment—from catering appliances and workshop tools to cleaning machines and measurement instruments—for businesses across sectors like gastronomy, industry, and home and garden. Repositioned company to B2B tools and equipment for SME businesses Changed culture to positive open empowered problem solving Innovating new team structures and processes to dramatically reduce fixed costs
EDUCATION
University of East Anglia
Bsc, Computing Science & System Design
SKILLS
ABOUT PHILIP ROOKE
Most digital businesses do not fail from a lack of ideas, but from the inability to turn strategy into scalable, profitable execution. Over 25+ years as a CEO and C-level leader, I’ve focused on building organizations that do both; using innovation to solve the scalability problems and deliver propositions that deliver.I believe platforms win when customer, partner, and company incentives are aligned – not when value is simply extracted. After two decades scaling digital commerce, marketplace, and SaaS businesses, I’ve learned that the real moat is a culture that can repeatedly transform: innovation, testing, learning, and adapting faster than the market.Today, I lead expondo as CEO, transforming one of Europe’s leading professional equipment players into a focused B2B e-commerce platform for SMEs. I work with teams to sharpen the value proposition, simplify structures and costs, and build a performance culture that can sustain profitable growth through cycles.Selected career highlights:• Scaled a print-on-demand platform, Spreadshirt, from early-stage D2C business to a highly profitable, global multi-brand D2C & B2B, SpreadGroup, serving millions of customers and tens of thousands of creators and partners.• Led complex digital and organizational transformations across retail, marketplaces, experience platforms, and SaaS including brand, tech, and operating model redesigns.• Built and developed senior teams that grew revenue, expanded internationally, and successfully navigated ownership changes and succession.• Created scalable international growth across multiple continents, driving scalable localization without needing to scale the overhead or complexity that creates inhibits growth.My path from traditional early online media propositions and retail into platforms and marketplaces, and from major public companies such as Tesco to independent self-funded smaller companies has given me a front-row seat to multiple waves of digital disruption and managing innovation. What still motivates me is working with ambitious founders, investors, and teams to turn complexity into clear strategy – and strategy into measurable, durable enterprise value.I am currently focused on leading expondo’s transformation and am open to selected board and advisory conversations with e-commerce, marketplace, and platform businesses planning their next phase of growth or European expansion. If that is your context, feel free to connect with a brief note on your challenge.
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