Philippine Mesmin
Chief Marketing Officer @IZIPIZI
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WORK HISTORY
Chief Marketing Officer @IZIPIZI
Paris, FR
COMEX MemberDriving company strategy and transformation across business, brand and CSR.Strategy & Vision• 3-year strategic planning• Company KPIs and key achievements• OKR framework deploymentLeadership of 4 teams (40 people)• Marketing: pricing, distribution, promotion and product strategy (assortment optimization, catalogue rationalization, product lifecycle management)• Product: product roadmap, design and development (collections, collaborations, drops)• Customer: data-driven, customer-centric transformation (loyalty and acquisition within the Shopify ecosystem)• Brand: internal creative studio direction and online & offline communications (AI-driven transformation)Key Transformation Projects• B Corp certification (CSR transformation)• Annual strategic plan• AI transformation• Company mission & vision• Values and brand platform→ Specialized in company-wide transformation
EDUCATION
Brunel University of London
Management
Université Paris Dauphine - PSL
Master’s degree in Marketing and Communication, Marketing, Communication
Université Paris Dauphine - PSL
Bachelor’s degree, Management and Economics
SKILLS
ABOUT PHILIPPINE MESMIN
With over a decade of experience in strategy and marketing, I bring a proven ability to drive company-wide transformation : company vision & mission, strategic year plan, customer-centric & data transition, loyalty & acquisition, brand strategy & platform, innovation & new markets, IA transition and CSR initiatives.
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