Philippe Adam

About Philippe Adam

Vice President Marketing / VP Business Development / Global Marketing Expert - EMEA, APAC, NA & Emerging Markets- 15+ years of VP/Director-level experience in marketing and business development in the high-tech industry in both developed and emerging markets, incl. experience working for high potential start-ups- Broad Enterprise Software experience, incl Business Intelligence, Entreprise Performance Management, Planning Solutions, CRM, Security, Cloud Computing, SaaS- Build Solution messages focused on customer benefits and develop/execute award-winning marketing programs, which have generated fast results and have contributed to multi-million $ revenues- Dual experience working both for high potential challengers (Arbor Software, Sybase) and for large market-leading companies (Hyperion, Oracle and McAfee)- Effective change driver; have supported 4 global mergers/acquisitions, 2 major projects driving effectiveness in siloed organizations and 2 company-wide rebranding projects- Hold Masters Degree in Computer Hardware and Software/Systems Architecture and have completed numerous in-house trainings on management/leadership- To date have led/engaged/integrated staffs and teams of 30 to 65- ‘Hands-on’ business leaderCore Areas of Expertise:Product & Solution Marketing: Customer Community Building • Customer Success Programs • Go-to-Market Strategy • Market & Competitor Analysis • Market Intelligence • Messaging & PositioningChannel Marketing Programs: Business Alliances • Channel Programs (Distributors/Resellers/VAR’s) • Competitive Displacement Strategies • Strategic PartnershipsDemand Generation & Pipeline Acceleration: Demand Centers • Digital Marketing Programs • Integrated Campaigns • Marketing Automation • Telemarketing/Telesales Programs • Territory Account Planning Programs

Experience

1. Chief Marketing Officer

   aPriori Technologies

   Jan 2022 — Present · Concord, MA, US

Education

• INSTN

  Engineer in Information Systems Architecture & Hardware Design

  1986 — 1989

Skills

• Go-to-Market Strategy
• Demand Centers
• Leadership
• Management
• Cloud Computing
• Channel Marketing
• Channel Programs Distributors/Resellers/Var’s
• Product Management
• Metrics/Kpi Management
• Sales Process
• Product Marketing
• Marketing Strategy
• Integrated Campaigns
• Marketing Communications
• Start-Ups
• Market Intelligence
• Marketing Budget Management
• New Business Development
• Executive Leadership
• Strategic Planning
• Strategic Partnerships
• Multi-Channel Marketing
• Demand Generation
• Sales Enablement
• Pipeline Generation
• Saas
• Employee Engagement
• Performance Analysis/Evaluations
• Strategy
• Marketing
• Digital Marketing Programs
• Sales Operations
• Competitive Displacement Strategies
• Enterprise Software
• Messaging & Positioning
• Market & Competitor Analysis
• Customer Success Programs
• Direct Sales
• Solution Selling
• Territory Account Planning Programs