Philippe Poitrasson
Senior Key Account Manager @Cegos France
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WORK HISTORY
Senior Key Account Manager @Cegos France
FR
Definition of the global business development strategy for a BtoB portfolio of targetted major international customers- Sales management for all business models (open courses, in house, tailor made, digital learning off the shelf and customized) in project mode with the associated internal teams- Customer relationship, network strategy, influence and persuasion towards one goal : how to convert current and future company changes into new tailor-made blended or fully digital training programs- Monitoring responses to calls for tenders, negociating, deploying the training master agreement and handling the annual business review with the customer purchasing department- Implementing sales strategy and action plan within the company with all actors - Complex sales and business development with each strategic contact of the company L&D landscape : HR Directors or managers, L&D directors or managers, training managers and training category managers or buyers
EDUCATION
Université Jean Moulin (Lyon III)
Master 2 (M2), Marketing
iaelyon School of Management
DEUG AES, DEUG LEA, MAITRISE AES, Marketing
iaelyon School of Management
DESS, MASTER 2, Marketing des Services et Activités Tertiaires. Spécialisation Base de données, Datamining
SKILLS
ABOUT PHILIPPE POITRASSON
How to turn customers into fans.\" That was the theme of an inspiring keynote I attended…
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