Philippe Mihailovich
Honorary Board Member @World Luxury Chamber of Commerce
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WORK HISTORY
Honorary Board Member @World Luxury Chamber of Commerce
Paris, FR
An opportunity to influence industry standards and trends while setting benchmarks that define luxury globally and contribute to shaping sustainable, innovative, and forward-thinking initiatives that have a lasting impact on the sector.
EDUCATION
Surrey European School of Management
PhD Reseacher, Brand Management
University of Surrey
PhD researcher, Brand Marketing
University of the Witwatersrand
BA, Industrial Psychology and Social Anthropology
University of the Witwatersrand
Dip. Adv. mkt, Post Graduate Diploma in Advanced Marketing
SKILLS
ABOUT PHILIPPE MIHAILOVICH
Brand Strategy Sprint WorkshopsBrand Architecture, Analysis, Problem-Solution, Creation and Development, Global Brand Management. Advisor on Story-Building to \'Story-living\'( Strategic Brand Content) and Brand Exploitation specialist. Brand Editor/Content strategist /Brand Architect/ Advisor/ Practitioner/ Academic, Conference Speaker, Business School Professor/lecturer and lead Author of \"HAUTE \'Luxury\' Branding\"(2020). Facilitating collaborations and partnerships with luxury brands and property developers, potential franchisees and artistsUnique insights and Brand Audit tools from working on top brands across three continents.Ex Marketing chief Nivea UK, British Telecom, Wella UK & Euro consumer brands), eex-President Couture Brands London, New York and strategic brand consultant/confidante for numerous cosmetic fmcg brands, Hospitality and Luxury Brands from the biggest to the smallest - from High Jewellery to fashion, shoes, leather goods, fragrance etc to boutique hotels. Special interest - rare, ethical coloured diamonds.Published widely in academic publications, co-authored founding theories of Brand Architecture with Professor Leslie de Chernatony (followed by David Aaker); wrote the first brand stretching stategy document on Virgin amongst many other firsts. A founding father of masstige designer haircare, stimulating the British designer fragrance movement, empowering niche skin care and make up brands (London, New York), designer hotels etc and essentially building long-term brand story strategies across various categories. Uses proprietory tools to uncover complicated brand problems and various solution directions. Specialties: Since primarily Strategic Luxury Brand Consulting from French maisons to DIAGIO and niche challengers, Brand DNA development and most often, revivals. Giving brands a sustainable, newsworthy future and helping to direct as well as work well with creative people - especially regarding Brand Structure, Story-Building and Content Strategy.Current Business and Fashion Schools in France are NEOMA, INSEEC (Paris), Rennes School of Business, Toulouse Business School (Paris and Barcelona), Burgundy School of Business, EFAP, ICART, EIDM Fashion & Luxury Business School and Istituto Marangoni, Paris. Alliance in India with SPJain School of Global Management and in China, with the GIC, China University of Geosciences, Wuhan.
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