Philippe Lacoste
Digital Marketing Specialist @Ethixbase360
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WORK HISTORY
Digital Marketing Specialist @Ethixbase360
London, GB
Digital Marketing Consultant: Google Ads and HubSpot IntegrationAt ethixbase 360, we support our client as a Digital Marketing Consultant, providing expert guidance and strategic solutions to enhance their digital presence. Currently, we are focused on advising on the development and integration of AI-driven campaigns using Google Ads and HubSpot to optimize marketing efforts and achieve superior results. Key responsibilities include:Collaborating with Ethixbase to understand their business objectives and digital marketing needs.Advising on the development and implementation of innovative digital marketing strategies using Google Ads and HubSpot.Conducting thorough market research and data analysis to inform campaign strategies.Providing expert recommendations for designing and managing Google Ads campaigns to maximize ROI.Offering strategic guidance on utilizing HubSpot for audience-based lead generation.Analyzing campaign performance data and advising on optimization strategies.Staying updated with the latest digital marketing trends and AI advancements to provide cutting-edge advice to clients.
EDUCATION
College of Commerce Aachen
Diploma of the Commercial College
SKILLS
ABOUT PHILIPPE LACOSTE
Digital Strategy & Communications Expert. Experienced media and communications professional with a strong background in digital strategy, performance marketing, and technical advertising solutions. Combining expertise in Ad Tech, data-driven campaign creation & management, and integrated communications, I specialize in developing and executing compliant, high-impact digital strategies for the pharmaceutical industry.My focus lies in creating cross-platform PPC and digital campaigns that connect technical precision with strategic communication — ensuring measurable results, regulatory compliance, and meaningful audience engagement. Skilled in strategic planning, analytics, and innovation at the intersection of marketing technology and communication.
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