Philippe Halaburda
Senior Art Director / Senior Brand Designer — Identity, Campaigns, Systems (Health, Tech, Fashion) • ship fast, stay on brand.
- Role
- Art Director at Acutis Diagnostics
- Location
- Newburgh, NY, US
- LinkedIn followers
- 500 followers
About Philippe Halaburda
Senior Art Director & Senior Brand Designer with 15+ years turning complex ideas into…
Experience
Art Director
Jan 2018 — Present · Hicksville, NY, US
Hired to lead Acutis Diagnostics’ rebrand and creative campaigns; elevated visibility, engagement, and adoption while optimizing budgets, accelerating launches, and delivering compliant, high-impact design across channels. Results• Designed MLR-approved eDetailer and objection-handling inserts, reducing the sales cycle by 22% from 72 to 56 days, and improving the close rate, accelerating revenue pipeline performance• Managed $120K production budgets and congress/print/signage spends; negotiated 12% savings and compressed install timelines by 20% by standardizing specs, consolidating vendors, and tightening schedules• Directed HCP adoption campaigns, including modular KVs, algorithm cards, simplified collection guides, driving 29% test orders and 1.6× detail-to-order, with sharper value props for toxicology panels nationwide• Redesigned paid social with short-form motion assets, carousel explainers, and sharper CTAs; boosted click-through rates by 58% and increased patient engagement across campaigns
Education
EDTA Sornas, Paris
BTS Arts graphiques, Graphic Design
1993 — 1996
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