Philippe Dupuis

About Philippe Dupuis

Passionate about driving healthcare change, I\'m a strategic Senior Product Manager with prolific experience overseeing the full product lifecycle management and commercial success of leading drug product portfolios for the healthcare industry.Throughout my career, I\'ve launched and promoted multiple products successfully to achieve full commercialization and beyond by developing and executing short- and long-term product strategies. Leveraging strong planning skills, clear communications, and data analysis skills, I\'ve delivered timely execution to achieve revenue and healthcare goals.As a recognized subject matter expert in marketing drug products and HIV/AIDS therapies, I\'ve forged and sustained long-lasting relationships across the value chain with customers, licensing groups, suppliers, and key opinion leaders to drive performance excellence.Career Highlights Led national launch strategy for five HIV products, overseeing full lifecycle management for a $200M portfolio Tripled portfolio revenue over 12 years by executing repeated launches within 12–18 months Delivered the first-in-world launch of a long-acting injectable HIV treatment, capturing 14% share of the switch market Converted 48% of high-volume target prescribers following launch in a highly competitive, regulated environment Achieved double-digit year-over-year growth in patient enrollments and total prescriptions (TRx) for a mature HIV/metabolics brandSpecialties include:Leadership, Strategic Planning, Project Management, Full Product Lifecycle Management, Product Development, Product Launch, Product Roadmaps, Budget Monitoring, Multichannel Marketing, Go-To-Market Strategy, Digital Marketing, Business Development, Revenue Growth, Brand Positioning, Customer Insights/Research, Customer Engagement, Team Oversight, Staff Mentoring, Sales Training, Cross-Functional Collaboration, Exceptional Presentation Skills, Business Communications

Experience

1. Senior Marketing Manager, Hiv Metabolics

   Theratechnologies Inc

   Sep 2023 — Present · Orange County, CA, US

   Directing the brand strategy and tactical execution for a mature HIV/metabolics product, I drive competitive focus and cross-functional alignment across commercial, medical, and market access teams. My role involves leading positioning, messaging, and integrated campaign execution across HCP, patient, digital, and in-clinic channels. I work closely with internal stakeholders and external partners to translate strategy into measurable commercial performance and sustained momentum.KEY CONTRIBUTIONS: Achieved double-digit year-over-year growth in patient enrollments and total prescriptions (TRx) Led new product formation commercial launch to drive positioning, messaging, and field readiness Developed HCP- and patient-facing tactics to advance commercial objectives and differentiation Integrated digital and in-clinic marketing efforts to deliver a cohesive end-to-end commercial plan Activated patient engagement campaigns across digital platforms and clinical settings Orchestrated mass email content planning across commercial, medical, and payer/market access teams, delivering numerous campaigns with a 45% open rate, exceeding industry benchmarks Supported field sales training through brand strategy, clinical data interpretation, and customer-focused messaging Contributed to speaker program content development aligned to differentiation strategy Operationalized market access efforts through targeted content dissemination to priority customers Analyzed marketing performance data to inform optimization and sustain commercial momentum Led collaboration with external agency partners to support brand strategy and tactical execution Prepared presentations and materials for internal stakeholders and senior management

Education

• McGill University

  Bachelor of Science - BS, Biology