Philippa Edgar
VP Senior Communications Planner @Barclays UK
Signup · Get unlimited contacts
WORK HISTORY
VP Senior Communications Planner @Barclays UK
Leading the shift from campaign-centric to customer-centric marketing through the design and delivery of always-on, multi-channel customer journeys. Partnering with Product, CX and Martech teams to shape scalable, data-driven communication strategies that enhance engagement, retention and satisfaction.Key achievements:• Designed and implemented Mass Affluent Lifecycle Communication Strategy, aligning customer needs to growth objectives.• Delivered new engagement communications framework – improving channel relevance, personalisation and reach.• Influenced Martech and CDP roadmap to support insight-led personalisation at scale.• Championed adoption of journey mapping practices that reduced friction across high-value customer moments.
EDUCATION
De Montfort University
Bachelor of Arts - BA, Marketing + French
SKILLS
ABOUT PHILIPPA EDGAR
Strategic Marketing Professional with over 25 years’ experience helping brands to…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.