Philippa Chin-Sang

About Philippa Chin-Sang

A strategic, data-driven, hands-on marketing leader focused on delivering results:…

Experience

1. Vice President (VP) of Performance Media B2c & B2b

   Adept

   Jun 2022 — Present · OH, US

   Lead & manage a team of digital media managers across Paid Search, Shopping, YouTube, Paid Social Media and Programmatic Display (USA & Canada). Highly collaborative roll working cross-functionally with account management, Web development and creative teams. Plan and manage budgets across direct response, lead generation (B2B & B2C) and strategic brand awareness initiatives (brand strategy and communication – full funnel marketing), focused on growing revenue across the agencies book of business. Industries include non-profit, utilities, healthcare/medical, retail, automotive services and business services. Develop, build and manage media roadmaps for new RFPs ( & existing business for growth). Responsible for the paid media strategy and tactics for clients across direct response (ecommerce), lead gen (B2B & B2C) and brand awareness initiatives focused on growing revenue across the agencies book of business. Client industries including Healthcare and Health Services, Non-Profits, Government Organization, Automotive Services and business services. Responsible for the management, mentoring and training of a team of marketing managers across Paid Search, Shopping, YouTube and Paid Social. Manage 3rd party vendor for Programmatic Display. Plan and manage client budgets\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Florida Atlantic University

  BSC, Computer Information systemms

  1988 — 1993