Philipp Singer
Marketing Manager B2b Saas Products @Kärcher
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WORK HISTORY
Marketing Manager B2b Saas Products @Kärcher
Own the end-to-end product marketing strategy for the Kärcher Connected Cleaning B2B SaaS portfolio, from development to implementation. Lead cross-functional alignment between Product, Sales, and central Marketing to ensure unified go-to-market (GTM) execution and successful product launches. Manage and execute multi-channel performance marketing campaigns (Google Ads, LinkedIn, Meta) to drive qualified B2B lead generation. Enable the digital sales team by creating high-impact sales collateral, product content, and providing strategic event support. Direct all product-related content creation and distribution across social media and web channels.
EDUCATION
Universität Passau
Bachelor of Arts (B.A.), Media and Communication
Stuttgart Media University
Master of Arts - (M.A.), Crossmedia Publishing and Management
ABOUT PHILIPP SINGER
B2B SaaS Marketing Manager at Kärcher Driving growth for our digital cleaning solutions, empowering Building Service Contractors (BSCs) to optimize their cleaning operations.
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