Philipp Kraeft
Product Owner Iot Applications @Wacker Neuson Group
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WORK HISTORY
Product Owner Iot Applications @Wacker Neuson Group
Munich, DE
IoT & Telematics | Construction Equipment OEM | Strategy & Business DevelopmentI have been working at a leading construction equipment OEM, where I have been developing and implementing IoT strategies, enhancing fleet connectivity, and driving digital transformation. My focus has been on feature roadmap development, business case creation, data optimization, and strategic supplier partnerships to scale IoT solutions and unlock new value streams. IoT & Telematics Strategy – I have been developing and executing overall IoT strategies for connected construction machinery. Feature Roadmap Development – I am defining and prioritizing IoT feature roadmaps aligned with market needs and business goals. Business Case Development – I have been creating data-driven business cases to support IoT investments and monetization. Data Optimization & Utilization – I am implementing strategies to enhance data collection, processing, and analytics for smarter decision-making. Strategic Supplier Partnerships – I have been building and optimizing supplier relationships to drive innovation and improve product offerings. Business Development & Market Expansion – I am supporting IoT adoption through strategic alliances with OEMs, dealers, and technology providers.Industry focus: • Construction OEMs • Dealer & Rental Fleet Telematics • IoT Strategy & Digital TransformationBy continuously refining data strategies, feature roadmaps, and supplier partnerships, I am driving the expansion and commercialization of IoT solutions in the construction equipment industry.
EDUCATION
Cooperative State University Mannheim
Bachelor of Arts (B.A.), Business Administration and Management, General
Heidelberg University
Propaedeutics, Chinese Language and Literature
Chinese Culture University
Scholarship, Chinese Language and Literature
SKILLS
ABOUT PHILIPP KRAEFT
Experienced Business Development professional with a demonstrated history of working in the machinery, trade and logistics industry. Skilled in Business Development, Strategy and International Trade. Strong professional with the drive to execute and to create results. Fluent in Mandarin Chinese.
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